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DUPES SHOULD BE CELEBRATED NOT HATED...




Over the last few weeks I have seen so much negativity about dupes and a particular brand that is famous for creating them. I don't usually address social media drama on my blog but I feel like I want to express my gratitude and give brands like MakeUp Revolution the recognition they truly deserve. After this is posted I await the tirade of indirect tweets and yawn emoji's that follow writing a post like this and I just don't really understand why myself, Make Up Revolution or anyone who believes in their brand should take so much shit for it.
Social media and the beauty blogging community has become a place of judgement and snobbery in my honest opinion, although I must admit that is a very small minority of the community, people like Devoted to Pink, Annie Writes Beauty, Laura HadleyChapters Of KatTea Party Beauty & many more are all beauty bloggers continuing to do it the way it should be done, celebrating and writing passionately about their love of beauty products. More recently I have seen 'beauty bloggers' using their platform to vilify brands and that kind of negativity in an absolute ocean of beauty brands is unnecessary and undignified, if you ask me.







If you're unfamiliar with the story that has been circulating, a high end beauty influencer went into a rant about a British drugstore brand that had made a dupe of her contour palette that retails at around five times the amount of the drugstore dupe. The rant was, in my opinion, unnecessary and unprofessional from the beauty influencer, and after I commented a few constructive, polite comments, the influencer blocked me from their Instagram page, which speaks volumes for itself.
Duping happens to and is done by every single brand whether that be makeup, fashion, homeware and even food products, so why are brands like MakeUp Revolution taking all the flack for it?



I properly fell in love with makeup when I was about 12 years old and my favourite product was and always has been foundation. I had one friend who was an only child and her parents were well off, so she would always have the best make up. I would be so excited to go to her house on a Friday night after school, use all her amazing make up, take webcam photos on her computer and talk to our crushes on MSN, when I look back we looked bloody awful due to inexperience of application but at the time we looked fucking incredible.

 Coming from a working class background with a single parent, make up just wasn't something we could have everyday, me and my sister would share make up which would often start huge fights, and we really relied on cheap makeup like dream matte mousse to last and I remember we would have to add water to our tubes of mascara to make them last longer. Me and my sister are total makeup junkies and we would often search the house for our mums hidden makeup bag so that we could use all of her beautiful products, to the point I think she started to take her makeup bag to work with her because we would use so much of her stuff and she was running out of hiding places. When I look back I think if only there were brands like Make Up Revolution out there creating dupes to high end that my mum could afford for us, i'm sure those pics from 2007 wouldn't look so bad if they had existed. 
Back then we didn't have this social media culture to allow us to see beautiful people applying their amazing high end make up, high end and drugstore weren't really a thing, I don't remember make up and make up looks being as desirable or as relevant as they are today. So, I can't imagine how people on a low budget or young people in school with zero budget feel when they see all these amazing products that they couldn't ever afford.


The trend of matte liquid lipsticks was started by Kylie Jenner but every single brand high end or high street is doing it. and the brow pomade phenomenon continues to be duped by every single brand after Anastasia Beverly Hills dipbrow was such a success.  
So why is duping so frowned upon in the makeup industry when it comes to high end vs high street, but when it's high end on high end duping it isn't? 
We all want to recreate amazing looks by our favourite celebrities and make up lovers should have the option to not pay £48 for a contour palette and still create enviable looks. Of course if we could all afford these extortionate prices we would always buy the best brand, Kim Kardashian wears Balmain not New Look and I buy the supermarket own brand baked beans and not the Heinz baked beans, and neither of us should be bashed for our choices.

I think it is wonderful that young teenagers and people on a low budget can create and achieve similar, if not identical looks to the people they admire for a fraction of the price. Why should people have to miss out on creating their favourite looks from their favourite celebrities or beauty influencers? All because a high end brand isn't willing to create products for both spectrums of the make up market.
I often buy makeup from brands that I like and that I respect, and after today's distasteful outburst from one particular brand, I won't be parting money with their products due to their pure ignorance demonstrated towards the popular drugstore brand and their customers, which is a shame because a couple of their products are genuinely are stunning.



Everybody prioritises their money differently, and although I love make up more than most things in life, I have two children who I would rather spend £50 on than on a eyeshadow palette for myself. If you have the ability and/or conscience to spend that amount of money on makeup then that's your prerogative and I have never experienced anybody judging another for spending their money on high end, but the criticism towards those who support and buy from drugstore brands like makeup revolution are constantly torn down for it. 

In my opinion, MakeUp Revolution is a great brand that offers a lot more than dupes and in my experience their dupes are often on par with the originals. Makeup Revolution are a cruelty free brand and that should be celebrated. If only people were more passionate and speaking up about brands who continue to test on animals, that is a more worthy cause to rant about if you ask me. 
If high end brands are so bothered by the low budget market buying dupes of their five times more expensive products, instead of whinging about it on social media, maybe they should consider creating drugstore products that I am sure every make up lover would welcome with open arms, me included!




What's your opinion on duping? I would love to know what you guys think do you love Make Up Revolution or do you disagree with their duping? Find me on twitter @rebekkablogs or leave me a comment below.

21 comments

  1. Make Up Revolution provided me with one of my first ever eyeshadow palettes and I used their brow products for years before I heard of anything else and after a while I even went back to their products because they were so amazing. I agree they should be celebrated and not hated, if a brand chooses to make products of the exact same quality but a much cheaper price tag then why shouldn't they?

    Love this post.

    xlaurenmarie.blogspot.com

    xx

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    1. Hi Lauren,
      Thanks so much for commenting!
      Totally agree with everything you've said, it really frustrates me when people can't understand that not everyone can afford some price tags x

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  2. Ahhhh thank you for your kind words <3

    I totally agree by the way. In my case if you take the recent Too Faced Sweet Peach palette, it’s nice but I don’t love it enough to drop £40 on it, so a dupe of it would be good for me as I can justify a tenner. However I will then go and drop £40 on a palette I love and won’t bother with the dupe. Swings and roundabouts :)

    Plus I am CF (although I use non-CF if it’s sent for the blog, such a hypocrite I know haha). But anyways, MUR dupe non-CF brands, so although I might not be able to buy the high end version as it’s not CF I can buy the MUR version as they are CF. No one got their panties in a twist when Matalan knocked off the Chloe bag or now that Aldi are knocking off the Jo Malone candles #JustSayin

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    1. Thanks Hayley for your comment!
      I completely agree, I went to buy the sweet peach palette then saw how expensive it was and went on the hunt for cheaper alternatives.
      I don't think there's anything wrong with trying to get more for your money, we do it in every other aspects of our lives, so why is it so frowned upon in the make up industry? x

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  3. I ‪think your post is really well written Hun and I agree with what you are saying about duping, I totally agree everyone cannot consistently afford to buy those high end products and this is a great way. I tweeted you yesterday saying that the only thing I think about the brand you are mentioning is that I find that using the other company's products name is unoriginal and they could be a bit more creative as to how they do it than just copying certain high products directly. As you say duping happens every day of the year in fashion and beauty and I also really agree with the point you raise about not being bashed for the choices we make as who are we to judge.

    Lucy | www.lucyalana.blogspot.com

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    1. Thanks Lucy for your lovely comment, I love that even though we have differing opinions we can still appreciate each others. I didn't see your tweet, I'm so sorry I didn't reply! I will get back to you.
      Rebekka x

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  4. Great post! I had no idea what all the drama was about, but this gave me a better insight and although I don't know a shit about make up, I completely agree with what you wrote. Well done!

    Marc | www.ohbuggerall.com

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    1. Thanks for your lovely comments as always Marc, glad I have bought you up to speed ;)
      Rebekka x

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  6. I think this post was so needed and you should have to worry about social media drama, you always say things straight out and you should be indirected for that. I think dupes are great, me personally, as someone who just wears everyday makeup, i wouldn't pay £50 for a makeup pallet anyway, that is waaaay overpriced, so I'm thankful for brands like Revolution etc 🙌🏼❤

    charlienailedit.co.uk

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    1. Hi Charlie,
      So glad you liked the post babe!
      Totally agree with what you're saying, not my thing either to pay £50 for one piece of makeup.
      Rebekka x

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  7. I personally are for dupes, Im a student with no major income so if I can find a decent version of a designer make up brand I will. And I don't get why Make Up Revolution gets so much heat when Barry M have just brought out lip kits that resemble Kylie lip kits in texture and design and no ones given a hoot about that. I for one support Make Up Revolution and will continue to do so! Great post! Xx

    Itsallzara.blogspot.co.uk

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  8. I'm completely with you on this and think it's disgusting how much Makeup Revolution have been hated on for creating affordable makeup! What's wrong with that!? X
    Kate// itskaterose.com

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  9. Makeup Revolution are one of my favourite brands and they will continue to be as I love their products. I've never been a big luxury makeup buyer, I'd much rather get 5 lipsticks for £20 than 1!

    Alice // alicemaysnell

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    1. Me too. I love their products and they're great value for money.
      I think it's unreasonable to expect everyone to pay £20 for one lipstick. I actually find a lot of the bigger brands are highly overrated.
      I'm the same as you. I'd much rather have 5 for £20! Who wouldn't?!

      Louisa| www.loubeeloublogs.blogspot.co.uk

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  10. Whilst we may have differing views on the issue, I do think this was very well written and you put your point across in a really fair way. Was interesting to read a post from someone on the other side of the fence so to speak.

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  11. Im a huge fan of dupes, growing up in a family where money was always an issue and makeup was an ever growing trend, dupes were my go to. I couldnt afford high end makeup, I couldnt even afford to look at them. Ive used Makeup Revolution for as long as I can remember and will continue to do so, even though financially I am better off now. I still wont splurge on high end makeup, if I do, its always through discounted sites such as Fragrance Direct! Companies (high end) stick big price tags on products/items that really have no need for it and it isnt fair on those who unfortunately cant afford them!

    - Kirsty xo

    www.typicallykirsty.wordpress.com

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  12. I think dupes make makeup accessible to everyone. Regardless of your budget, you can create the look you want at a price that's in your range. I appreciate brands like MUR for making dupes and allowing those of us with a lower budget to embrace the trends and try them for ourselves.
    Sometimes I do splurge on a good palette that I like but if I can find a dupe that's high quality and works well then I go for that.
    Don't they say imitation is the sincerest form of flattery?

    Louisa | www.loubeeloublogs.blogspot.co.uk

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  14. Hi.

    I loved this post and 100% love the way you've stated everything. Makeup Revolution is one of my go-to brands due to it's sheer affordability, without having to compromise on quality. Sure they might take duping a little far but at the end of the day, their audience is completely different from higher end brands like ABH so the companies they are duping at the end of the day aren't going to be losing custom because their customers will be buying the high end brand no matter whats on offer on the high street.

    I always believe in that you can do whatever you want as long as your not hurting anyone else. Makeup Revolution are making expensive goods available to people who can't afford to pay £40 for an eyeshadow - so how can you complain about that?

    Lisa // Soho Stripes

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  15. Makeup Revolution was one of the first brands I ever experimented with, I was thrilled to bits when my pocket money could get my a 8 pan blush pallet for £8 yet there was people out there spend £20-£30 on one blush, I just never understood I if I'm honest. However, now I am a self diagnosed beauty junkie for around 4 years now and there is something that feels so luxurious about high end makeup yet I will always always look for a dupe and try that out first. I am 100% on team dupe!!

    http://justgrabacuppa.blogspot.co.uk

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